Yes. Under Article 50 of the EU AI Act, people interacting with an AI system must be informed they're dealing with AI, unless it's obvious. For AI voice calls that means a clear disclosure, typically at the start of the call.
This isn't optional politeness — it's a transparency obligation, and getting it wrong is a compliance and trust risk.
In NorReach, the opening works like this. Plan calls always open by naming your company and the person they call for. The rest of the opening is your AI caller's first line, which you set, and that is where it says it's an AI, as the EU AI Act (Art. 50) requires. Call coaching flags calls that miss a required disclosure.
Any references to other tools reflect sourced public research as of 2026 and may be out of date — verify before relying on them. If anything here is inaccurate, tell us through the demo form and we'll fix it.
