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Included on every plan

One sequence for every channel, and it reacts

Build a multichannel sequence in four steps, or drag out an automation flow. Nora writes each step for its channel. Rules pause on a reply, branch when a LinkedIn invite is accepted, and fall back to email when it isn't.

Get a demo See how it works

Sequences, rules, flows and broadcasts on every plan. Each campaign message is approved by default.

Illustrative workspace. Names and numbers are fictional.

  • Reacts, not just waits

    Replies pause it, opens trigger steps, accepted invites branch it.

  • Written for each channel

    Nora writes every step for your brand.

  • Won't launch broken

    Pre-flight catches a missing sender before go-live.

How it works

Build it once, and it runs on every channel

  1. 01You

    Set it up

    Pick a brand, an audience (a list, or “Nora finds leads”) and a template or a blank sequence.

  2. 02Nora

    Writes every step

    Writes the copy for every step of your template, each for its channel. “Regenerate with Nora” rewrites any one.

  3. 03You

    Choose how it runs

    Set delivery: senders, “Approve each lead” or “Autopilot send”, business hours, auto-pause on reply, AI call on high intent, and tracking.

  4. 04Your yes

    Launch

    Pre-flight checks that every channel can send, and each message waits for approval unless you chose “Autopilot send”.

What's inside

Everything a sequence can do

Steps on every channel, rules that react, flows that start from a trigger, and a check before anything goes live.

Multichannel campaign builder

Pick Campaign, then Basics → Sequence → Delivery → Launch. One step per channel, each with its wait. Save a draft or launch.

Good to know: Live campaigns aren't edited in place; pause and clone to change one.

Templates for sequences and messages

Start from a sequence template (LinkedIn + Email, Email only, LinkedIn + Email + Phone, Email + Phone) or your team's own. Keep reusable email, SMS and WhatsApp copy with merge fields such as first name and company, and design emails in the built-in editor.

Rules that react

Replied → pause. Opened 2+ times → AI call. Meeting booked → stop. LinkedIn invite accepted → LinkedIn path; not accepted in time → email.

Good to know: Rules fire on replies, opens, clicks, accepts, bookings and bounces. The “Trigger AI call on high intent” toggle is on by default in new campaigns, and under “Approve each lead” the call it places waits for your OK.

Visual automation flows

Drag-and-drop triggers (tag added, inbound email/SMS/WhatsApp, opened, clicked, LinkedIn accepted, AI call completed, meeting booked, new Meta lead…), actions on every channel, waits, conditional splits, wait-for-reply, random A/B splits and a “Send webhook” action. Each step shows a live funnel and execution logs.

Good to know: Per the pricing page: advanced automation from Growth (€499/mo); A/B testing from Business (€1,099/mo).

Broadcasts

A one-off email, SMS or WhatsApp to a list. Nora can write it, and it runs through the same consent, suppression and window checks as a campaign.

Sending windows and quiet hours

Campaigns send inside a sending window (by default weekdays 09:00–17:00 in each contact's time zone, where it's known) and hold calls, texts and WhatsApp overnight. It's on by default for new campaigns; plan touches go out on the day and time shown on their card. Plus weekends off, holiday skip-days, per-company caps, “don't re-contact within N days”, excluded email domains, and pause on out-of-office.

Good to know: The window is the “Business hours only” toggle, on by default for new campaigns. It never holds calls; quiet hours do.

Go-live pre-flight

A campaign or flow won't activate if a channel has nothing to send from: no inbox or domain, no SMS-capable number, no paired LinkedIn seat, or unapproved WhatsApp templates. A call step also needs its AI caller picked.

Good to know: The phone number behind a call isn't part of the check.

With Nora

Ask for a sequence in a sentence

In Check-inExample conversation, illustrative
  1. You
    Write a three-step email sequence for shop buyers. Calm and short.
  2. Nora
    Done. It's a draft campaign with three email steps, two days apart, and each buyer's first name and company are merged in.
    Shop buyers · draft
    • Step 1 · Email
      Day 0 · a short intro to the spring range
    • Step 2 · Email
      2 days after · a polite follow-up
    • Step 3 · Email
      2 days after · the last, shortest note
  3. You
    Can it text them too?
  4. Nora
    Open the draft, add an SMS step where you want it, and press “Regenerate with Nora” on it: I'll write it in Lumo Candles' voice. It's a draft, so nothing sends until you launch it.
Guardrails

Guardrails, on by default

  • By default, nothing goes out without your yes.
  • Campaigns send inside a sending window (by default weekdays 09:00–17:00 in each contact's time zone, where it's known) and hold calls, texts and WhatsApp overnight. It's on by default for new campaigns; plan touches go out on the day and time shown on their card.
  • Unsubscribes, STOP replies, bounces and blocks go on one suppression list that covers every channel, and every campaign, flow and broadcast step checks it before it sends.
  • A campaign, flow or broadcast step won't send to a contact without a recorded lawful basis. You choose the basis; NorReach makes sure one is recorded.
  • Per-inbox, per-number and LinkedIn daily limits keep a human pace.
Fits with

Where it fits

Plan availability

Included on every plan.

  • Multichannel sequences with per-step waits and event rules, automation flows with triggers, conditions and branching, broadcasts, and reusable email, SMS and WhatsApp templates.
  • Advanced automationFrom Growth · €499/mo (Included from Growth, €499/mo)
  • A/B testingFrom Business · €1,099/mo (Included from Business, €1,099/mo)
See pricing
FAQ

Questions, answered

Which channels can one sequence use?

Email, LinkedIn (beta, in your own browser session), WhatsApp, SMS and AI calls.

What happens when someone replies?

With “Auto-pause on reply” on (the default in new campaigns), their sequence stops and the reply lands in your inbox. Positive and negative replies stop it by default even without that toggle, and out-of-office replies are recognised.

Can I change a campaign after it's live?

Pause it and clone it; only drafts are editable.

What's the difference between a sequence and a flow?

A sequence is a campaign's steps and rules for a list of people. A flow starts from a trigger, such as a tag, an inbound message or a new Meta lead, and can branch, wait and act on any channel. When you start your 30-day plan it becomes a flow.

Will messages go out at night?

Campaigns send inside a sending window (by default weekdays 09:00–17:00 in each contact's time zone, where it's known) and hold calls, texts and WhatsApp overnight. It's on by default for new campaigns; plan touches go out on the day and time shown on their card.

Can flows talk to my other tools?

Yes, through the “Send webhook” action.

See Sequences & flows on your own outreach

Tell us your use case and we'll show you exactly how NorReach would run it — then set you up with a 14-day trial.

Get a demo See pricing

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