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What's new

What's new in NorReach

Every change we've shipped, newest first, in plain words. No roadmap promises: only what you can use today.

Latest: Texting in the US, and where each number can text (23 Oct 2026)

Changes, newest first

October 2026

  1. Texts

    Texting in the US, and where each number can text

    Register once for US business texting, see which countries each number reaches, set the name your texts come from, and pick your countries in Settings › Countries.

    WhatsApp & texts
  2. Email

    Clearer steps for your sending domain

    The records to add to your domain are listed in full, each on one line with a copy button and marked required or recommended, exactly as you type them at your domain provider.

    Email from your own domain
  3. Plans

    All your plans in one list

    Plans are grouped by brand, each showing where it stands. Open one to see it on its own.

    Your 30-day plan
  4. Control

    One place to approve everything

    Messages, calls, meetings and ads waiting for your OK sit in one Approvals list, with Undo.

    You approve what goes out
  5. Setup

    A clearer first setup

    Set your monthly goal with a slider, start from the audiences Nora suggests, keep a list of people who are always left out, and pick the sample messages that sound like you. Need a break? Finish later, on any device.

    How it works
  6. Team

    A short setup for your teammates

    People you invite get a setup of their own: their role, their calendar, a microphone check if they make calls, and their LinkedIn where their role uses it.

  7. Pipeline

    Drag deals through your pipeline

    Move a deal to its next stage by dragging it, or from the keyboard, with search, owner filters and totals per stage. A booked meeting moves the person's deal along by itself.

    Meetings & pipeline
  8. Control

    One menu, and one button that pauses everything

    NorReach now has one menu that shows what's waiting for you. Pause all outreach from it, and every campaign stops and queued messages are cancelled until you resume.

    You approve what goes out
  9. Texts

    Verify your business, then buy numbers

    Where a country asks for documents, verify your business inside NorReach before you buy a number there. Search numbers by what they can do, and get an email when a decision comes back.

    WhatsApp & texts
  10. Calls

    AI calls from your own number

    A number you buy in NorReach is connected to AI calling straight away, so your AI calls go out from your own number with nothing to set up.

    AI phone calls
  11. Calls

    A call menu for your numbers

    Choose who answers calls to your numbers: your AI caller, or a menu where people press a key, wait on hold for a teammate or leave a voicemail.

    Calls & coaching
  12. Texts

    Your own WhatsApp Business account

    Connect your own WhatsApp Business account, register your NorReach numbers on it, and keep your approved message templates in one place.

    WhatsApp & texts
  13. Meetings

    Booking pages

    Share your own booking page, synced with Google, Microsoft or Apple calendars.

    Meetings & pipeline
  14. Ads

    A guided Meta ads setup, with a spending limit

    A step-by-step guide takes you from no Facebook Page to an ad account that can run, checked as you go. Owners can set a spending limit on the ad account and pause every running campaign.

    Ads made for you
  15. Leads

    Texts and calls for the leads Nora finds

    Leads from Nora's lead network can get phone numbers too, so your plan can reach them by text, WhatsApp or AI call, not only by email.

    Find the right buyers

September 2026

  1. Nora

    Nora has a face

    Nora is now a pixel snowy owl: on her laptop while she plans, in a headset on a call, and flying your letters out when they go.

    Meet Nora
  2. Plans

    Your plan as a calendar

    See your plan by month, week or day, and open any card from the calendar to preview it.

    Your 30-day plan
  3. Control

    The same rules for every send

    A message or AI call started by a campaign rule waits for your OK like any other, and calls, the dialer and replies from the inbox now check opt-outs, consent and quiet hours too.

    You approve what goes out
  4. Setup

    See your first 30 days before you start

    The last step of setup shows your new plan as a calendar, with this week's messages, posts and ads, while Nora finishes writing it.

    How it works
  5. Control

    No send pretends to have gone out

    If a channel isn't connected yet, its send now stops with a clear reason instead of looking sent.

  6. Ads

    Ads that carry your brand and learn from results

    The ads Nora makes carry your own logo, headline and button, and the next ones lean toward what performed.

    Ads made for you

August 2026

  1. Calls

    Voicemail never counts as a conversation

    When an AI call reaches voicemail, it's marked as voicemail, never as a person who answered, and it's tried again only if you ask.

    AI phone calls

Only changes that have shipped are listed here, on the day they landed. Last updated 23 Oct 2026.

See what NorReach does today.

Tell us what you sell, and we'll show you how Nora would plan your first month.

Pictured: A cabin door in a Swedish winter