WhatsApp can be powerful for candidate outreach, but in the EU it has to be done through the official WhatsApp Business API via a Business Solution Provider, with opt-in/consent handled properly under GDPR. Casual messaging from a personal number doesn't scale and isn't compliant.
Most outreach tools are quiet about exactly how they handle EU WhatsApp — it's an under-documented area worth pressing any vendor on.
NorReach treats WhatsApp as a first-class channel alongside email, LinkedIn, SMS and AI voice, with the same consent and suppression controls. For the specifics of the Business API setup, request access.
Any references to other tools reflect sourced public research as of 2026 and may be out of date — verify before relying on them. If anything here is inaccurate, tell us and we'll fix it.