Terms of Service

1. The agreement

These Terms of Service ("Terms") are an agreement between Youpal Group AB, a company registered in Sweden with its office in Stockholm ("NorReach", "we", "us"), and the business or organisation that registers for or uses NorReach ("Customer", "you"). They govern your use of the NorReach website, web application, mobile app, browser extension and APIs (together, the "Service").

By creating an account, clicking to accept, or using the Service, you accept these Terms on behalf of your organisation and confirm that you are at least 18 and authorised to bind it. If you do not accept them, do not use the Service. Our Privacy Policy — including its Data Processing Agreement — forms part of these Terms. If you have signed a separate order or agreement with us, it takes precedence where it conflicts with these Terms.

The Service is for business use only. It is not offered to consumers, and consumer protection rules that cannot be excluded by contract are not affected by these Terms.

2. Definitions

• Your Data — everything you or your users submit to, import into, connect to or generate with the Service, including contacts, leads, messages, call recordings, brand material and AI output created for you.
• Users — the people you allow to use your workspace (employees, contractors, agencies acting for you).
• Recipients — the people your outreach reaches through the Service.
• Credits — the units some features consume, such as generating images and videos, lead searches, AI calls or messages, as described in your plan.
• Nora — the Service's AI assistant, which plans, drafts and, where you allow it, carries out outreach work for you.

3. The Service

1. NorReach is a platform for planning and running multichannel outreach and marketing: email, SMS, WhatsApp, LinkedIn, AI voice calls, social posts and ads, with lead finding, an inbox, meeting booking and the Nora assistant.
2. Many features rely on third-party providers (see the sub-processor categories in our Trust Center) and on accounts you connect. Their availability can change outside our control.
3. We continuously improve the Service and may add, change or retire features. We will not remove a feature that is essential to your paid plan during a paid period without reasonable notice and, where appropriate, a pro-rata refund.
4. Some features are marked beta or preview. They are provided as they are, may change or stop, and are excluded from any service commitments. Access to the Service may be limited while it is in beta.

4. Accounts and workspaces

1. Give accurate registration information and keep it up to date. You are responsible for everything done under your account and workspace, including by your Users and by Nora acting on your instructions.
2. Keep credentials confidential, do not share log-ins, and tell us at once at privacy@norreach.ai if you suspect unauthorised access.
3. The workspace owner controls the workspace, including who has access, approval settings, pausing all outreach and deleting the workspace.

5. Your outreach and compliance

You decide who you contact, what you say and how. You are solely responsible for your outreach and its compliance with every law that applies to it, which can include:

• data protection law — the GDPR and national laws, including having a lawful basis for each contact and informing Recipients as Articles 13–14 GDPR require;
• electronic marketing rules — the ePrivacy rules as implemented in each Recipient's country (for example the Swedish Marketing Act), CAN-SPAM, the TCPA and similar laws wherever you send — including consent where required and a working opt-out in every message;
• telemarketing, call-recording and do-not-call rules for calls and voice messages;
• the EU AI Act and similar rules, including telling people when they are interacting with an AI system where required; and
• consumer, advertising and unfair-commercial-practice law, and the policies of the platforms you use (Meta, WhatsApp, Google, LinkedIn, X, TikTok and others).

NorReach provides tools that help — lawful-basis tracking, a suppression list across channels, unsubscribe handling, sending windows and caps, approval steps and an AI-disclosure setting for calls — but using them correctly is your responsibility, and we do not guarantee that your outreach is lawful. Honour opt-outs promptly, and do not remove people from the suppression list without a lawful reason.

6. Acceptable use

You and your Users must not use the Service to:

• send spam, deceptive, misleading or unlawful messages, or contact people who have opted out;
• impersonate any person or organisation, or hide who is sending;
• send content that is illegal, harassing, hateful, sexually explicit, violent, defamatory or that infringes others' rights;
• target children, or process special categories of personal data (health, religion, political opinions and the like) without a lawful basis and our written agreement;
• run high-risk or prohibited activities — for example debt collection threats, political campaigning, gambling, adult services, weapons, unlicensed financial or medical advice, or anything that requires a licence you do not hold;
• buy or use contact lists you have no right to use, or scrape services in breach of their terms;
• probe, scan or test the Service's security without our written permission, overload it, or try to get around its limits, caps or approval steps;
• reverse-engineer, copy or resell the Service, or use it to build a competing product; or
• break the law or the policies of any provider or platform the Service connects to.

We may review content and activity where needed to protect the Service, Recipients or our providers — for example after complaints, high bounce or spam rates, or a provider's request — and take the steps in section 15.

7. AI features

1. AI features generate text, images, video, speech and recommendations. AI output can be inaccurate, incomplete or unsuitable, and similar output may be generated for others. Review it before you use it; you are responsible for what you send or publish.
2. By default, AI-drafted content waits for your approval before it is sent. If you change approval settings to let Nora act on her own, you accept responsibility for what she sends within those settings.
3. As between you and us, you own the AI output generated for you, to the extent the law allows, and you may use it for your business. We do not share Your Data with AI providers to train their models.
4. AI voice calls are placed in your name and on your instructions. Where the law requires, they must disclose that the caller is an AI, and you must have the right to call and, where recorded, to record each person.

8. Connected accounts and third-party services

1. You can connect accounts such as Google, Meta (Facebook, Instagram, WhatsApp, ads), LinkedIn, X, TikTok, calendars, phone numbers and mailboxes. You authorise us to access and act through them as needed to provide the features you use, and you remain bound by those platforms' terms and policies.
2. Third-party platforms may limit, suspend or close your accounts, change their APIs, or reject messages, ads or templates. We are not responsible for their actions, their outages or their fees, including ad spend you authorise on ad platforms.
3. Phone numbers, sending domains and mailboxes we provide for you are provided through our providers and remain subject to their rules. They can be withdrawn if they are misused or the related service ends.

9. The LinkedIn browser extension

The extension carries out LinkedIn steps inside your own logged-in browser session, at a human pace and within daily caps. LinkedIn's terms restrict automation, and LinkedIn may warn, limit or restrict accounts that use automation tools even within such caps. You use the extension at your own risk and are responsible for your LinkedIn account and its compliance with LinkedIn's terms. NorReach never asks for or stores your LinkedIn password.

10. Plans, credits and billing

1. Paid plans are billed in advance, monthly or yearly, and renew automatically for the same period until cancelled. Prices exclude VAT and other taxes, which are added where applicable. Payments are processed by our payment processor.
2. Some features consume Credits. Your plan says how many Credits it includes and whether and when unused Credits expire; additional Credits can be bought where offered. When Credits run out, the features that need them pause until more are available. Credits have no cash value and are not refundable except as required by law.
3. Fees are non-refundable except as these Terms or the law provide. Downgrades take effect from the next billing period.
4. We may change prices with at least 30 days' notice; the change applies from your next renewal, and you may cancel before then.
5. If a payment fails we may, after notice and a reasonable grace period, suspend paid features until it is paid. Overdue amounts may carry interest under the Swedish Interest Act.
6. Free plans and trials are offered at our discretion and may be limited, changed or ended at any time.

11. Your Data and privacy

1. You own Your Data. You grant us a worldwide, non-exclusive licence to host, copy, process, transmit and display it only as needed to provide, secure and support the Service and to comply with law.
2. For personal data in Your Data, you are the controller and we are your processor under the Data Processing Agreement in our Privacy Policy, which also lists every sub-processor. We do not sell Your Data.
3. You confirm you have the rights, notices and lawful bases needed to submit Your Data and to have us process it on your instructions.
4. We may use aggregated or de-identified information about how the Service is used — which does not identify you, your Users or Recipients — to operate and improve the Service.
5. Before you close your account you can ask us for a copy of Your Data in a common format. After closure it is deleted within 30 days, except what the law requires us to keep.

12. Intellectual property

1. The Service — its software, design, models, prompts, methodology, documentation and the NorReach and Nora names, logos and artwork — belongs to Youpal Group AB and its licensors. We grant you a non-exclusive, non-transferable right to use it during your subscription under these Terms. No other rights are granted.
2. If you send us feedback or suggestions, we may use them freely without obligation to you.
3. You are responsible for having the rights to the brand material, images and content you upload, and you grant us the licence in section 11 to use them to provide the Service, for example to generate ads in your brand.

13. Confidentiality

Each party will keep the other's non-public business information confidential, use it only for this agreement, and protect it with at least reasonable care. This does not apply to information that is public through no fault of the receiver, already known to it, independently developed, or that must be disclosed by law (with notice to the other party where allowed).

14. Security

We protect the Service and Your Data with the technical and organisational measures described in our Privacy Policy (Annex II) and our Trust Center, and we notify you of personal data breaches as set out there. You are responsible for securing your own devices, accounts and credentials and for how your Users use the Service.

15. Suspension

We may suspend all or part of the Service, or specific sending, numbers or accounts, if we reasonably believe that you breach section 5 or 6, that your use threatens the security or integrity of the Service, Recipients or our providers, that a payment is overdue, or that the law or a provider requires it. Where reasonable we will warn you first and tell you how to fix the issue, and we will restore access once it is resolved.

16. Term and termination

1. These Terms apply from your first use until your account is closed. You can cancel your subscription at any time in your account or by contacting us; it ends at the end of the current billing period.
2. Either party may terminate for material breach that is not remedied within 30 days of written notice, or immediately if the other party becomes insolvent. We may also terminate immediately for serious or repeated breaches of section 5 or 6.
3. When the agreement ends, your right to use the Service stops, outstanding fees fall due, and Your Data is handled as in section 11. Sections that by their nature should survive — including 11–13 and 17–22 — survive.

17. Warranties and disclaimers

We will provide the Service with reasonable skill and care. Apart from that, and to the extent the law allows, the Service is provided "as is" and "as available". We do not warrant that it will be uninterrupted or error-free, that messages will be delivered, opened or answered, that leads, data or AI output will be accurate, or that your outreach will reach any result — such as meetings, sign-ups or sales.

18. Limitation of liability

1. Neither party is liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, however caused.
2. Each party's total liability arising out of or in connection with these Terms in any 12-month period is limited to the fees you paid us for the Service in the 12 months before the event that gave rise to the claim.
3. These limits do not apply to your payment obligations, your obligations in section 19, liability for gross negligence or wilful misconduct, or liability that cannot be limited by law.

19. Indemnification

You will defend and indemnify NorReach, its affiliates and staff against claims, fines and costs (including reasonable legal fees) brought by third parties or authorities arising from Your Data, your outreach and content, your use of connected accounts, or your breach of these Terms or the law. We will notify you promptly of any such claim, let you control its defence, and cooperate reasonably at your cost.

20. Changes

We may update these Terms. We will give at least 30 days' notice of material changes by email or in the app; the date at the top shows the current version. If you do not accept a change you may cancel before it takes effect; continued use after that date means you accept it. Changes required by law, or relating to new features, may take effect sooner.

21. Governing law and disputes

These Terms are governed by Swedish law, without regard to its conflict-of-laws rules. Disputes will be settled by the Swedish courts, with the Stockholm District Court (Stockholms tingsrätt) as the court of first instance, unless mandatory law requires otherwise. Each party may seek urgent interim relief from any competent court.

22. General

• Entire agreement: these Terms, the Privacy Policy and any order you sign with us are the whole agreement on their subject.
• Assignment: you may not transfer these Terms without our consent; we may transfer them to an affiliate or in connection with a merger, acquisition or sale of assets.
• Force majeure: neither party is liable for delays caused by events beyond its reasonable control, including outages of third-party providers, other than payment obligations.
• Subcontractors: we may use subcontractors and sub-processors to provide the Service and remain responsible for them.
• Notices: we send notices to the account owner's email address or in the app; you send them to privacy@norreach.ai.
• Severability and waiver: if a provision is unenforceable, the rest remains in force; not enforcing a right is not a waiver of it.
• Publicity: we will not name you as a customer without your permission.
• Export and sanctions: you will not use the Service in breach of export control or sanctions laws.

23. Contact